Less than a decade into its inception, Pseudorealism, the fresh new genre of art, initiated by Indian artist Devajyoti Ray is emerging as the next in-thing in the world of fine art. In 2008, two books had passingly mentioned Pseudorealism as ‘the emerging new style of contemporary Indian art’ (What is Art Now, page 323). Now in 2011, two new books have increased our curiosity even further.
The first of these two books titled, “Images changeantes de l’Inde et de l’Afrique” written by Geetha Ganapathy Dore and Michel Olinga and published by L’Harmattan carrying in its cover a painting by Devajyoti Ray talks about the changing aesthetics in modern Indian and African imagery. The book traces the influence of Pseudorealism as an emerging style whose influence can already be seen in the realm of various commercial blow-ups these days. The book also discusses at length the newer ideas that are similarly transforming the films, the literary and the popular art spaces.
The second book titled ‘Asian Art’ compiled by mobile references, makes a very large sweep across almost the whole of Asia and analyses the trends in these various new art destinations of Beijing, Shanghai, Seol, Mumbai, Singapore, Manila, Sharjah and Dubai. The book once again tells volumes about Pseudorealism and indicates why this comparatively unknown genre even a few years ago is suddenly becoming the most easily selling one.
So what is it that makes Pseudorealism such a hot thing suddenly? To start with, perhaps the genre’s new appeal lies in its easy comprehensibility. It does not require the assistance of any curator or a gallery speacialist (perhaps the two most hated words in the recession-hit art-world) to make one understand a Ray work. As the world is now seeing the upsurge of new internet savvy generation that doubts almost anything that mainstream media peddles as news, Pseudorealism seems the most original style quite in line with this sentiment. One does not need to be an expert and yet not just love art but also understand it; this seems to be the central message of Ray.



Events of epic dimension, landmarks in history and important personalities like Nehru, Jinnah, Gandhi, etc are thus sewn together for the western readers who can identify the Indian subcontinent only on the basis of these. The cock and bull stories thus created seldom match reality. Rushdie was never known to be a writer who is much read by the people whom he claims to represent. His language is also dull and his books are often very tedious to read. But so what? Readers of west is all that matters to people like Rushdie.
In her latest book Burnt Shadows, Kamila’s protagonist is a Japanese lady who survives Nagasaki Bombing. Before the Bombing, she was married to a German soldier who had died fighting in the second world war. The German soldier’s sister lives in India. So the protagonist can now travel to to India and here she gets close to a Muslim man who suffers pangs of Partition and migrates to Pakistan. She follows this man to Pakistan later where the Muslim man’s son becomes a Islamist terrorist planning to attack USA. Finally the protagonist moves to USA where her sister-in-law who once lived in India, has also shifted. The sister-in-law’s son has now joined the CIA so that the reader can now get the view of CIA also. The story finally ends with the 9-11 destruction of twin towers.

